
Certificate in Marketing Management
We've modified and enhanced this curriculum - contact us for details!
For professionals working in or managing a marketing function who would like to formalize or update their training in marketing; also suitable for other professionals, including managers, who would like to increase their understanding of marketing principles.

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Core Courses
Course Module #	Title
42401	Principles of Marketing: Fundamentals of Marketing
42402	Principles of Marketing: Product Strategy
42403	Principles of Marketing: Distribution Strategy
42404	Principles of Marketing: Promotion Strategy
42405	Principles of Marketing: Pricing Strategy
42406	Principles of Marketing: Writing a Marketing Plan
42411	Brand Management: Fundamentals of Brand Management
42412	Brand Management: Building Brand Equity
42413	Brand Management: Managing Brand Equity
42414	Brand Management: Developing a Brand Strategy
42415	Brand Management: Integrated Marketing
42416	Brand Management: Branding on the Web
42411	Implementing a Competitive Intelligence System
42512	Analysis and Dissemination
42513	Researching Online
48813	Products and Markets
48811	The Principles of Economics
42501	Strategic Management: Establishing Strategic Focus
42502	Strategic Management: Analyzing Strategic Options
42503	Strategic Management: Developing a Successful Process

Electives: Add 5 in collaboration with your Rutgers Advisor, for a total of 25:
44031	Customer Relationship Management: Fundamentals of CRM
44032	Customer Relationship Management: Implementing CRM
44033	Customer Relationship Management: eCRM
41094	Business Case: Overview
41095	Business Case: Preparing
41096	Business Case: Designing and Presenting
42501	Strategic Management: Establishing Strategic Focus
42502	Strategic Management: Analyzing Strategic Options
42503	Strategic Management: Developing a Successful Process
42572	Fundamentals of Product Management
42573	Developing a New Product Strategy
42574	Determining Value, Profitability and Pricing
46032	Goal Setting: Goal Setting Tools for Managers
46033	Goal Setting: Organizational Goal Setting
48641	Budgeting: Creating and Analyzing a Budget

Total study time: Approximately 120 hours, including interaction with your Advisor, and written assignments
Tuition: $1949.You may save significantly if registering for more than 1 Certificate. Course content, availability and tuition subject to change at any time.

Contact us for more details on this program.
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